The Kardashians. Either you love ‘em or you hate ‘em or you love to hate ‘em, hate to love ‘em…either way…they are EVERYWHERE and dominating.
But how are the Kardashians famous and how have they STAYED famous all this time?
Yes, I know, Kim was Paris Hilton’s assistant and had a sex tape. She was a “nobody” with a sex tape with another “nobody”…who was Ray J even? He maybe had one or two hit songs but all in all…he was just Brandy’s brother back then…and still now. He only becomes relevant when attached to the Kardashian name…sorry not sorry.
So how did Kim K turn her 15 minutes of fame into a lifetime of fame and multi-million dollar business empire for her AND every person in her family?
I’m going to countdown 12 Reasons why the Kardashians have STAYED famous all this time.
12. TV Shows
Keeping Up With The Kardashians. This show is now in it’s 12th Season and in between that there’s been Kourtney & Kim Take Miami, Khloe & Lamar, Kourtney & Kim Take New York, Kourtney & Khloe Take The Hamptons, Dash Dolls, I am Cait and most recently Rob & Chyna.
There have been so celebrities try to recreate what the Kardashians did for reality TV to give their careers a little lift but it’s not that easy…Christina Milian tried, Tia & Tamara Mowry, Keshia Cole, TI…no one has lasted.
11. They Are Relateable
They are so damn personable and somewhat relatable. For example, anyone who has lost a parent knows the pain that Kim, Khloe, Kourtney and Rob feel so when there are episodes of them missing their Dad or trying to get a medium to talk to him…you really feel it in your gut.
10. They Make You Feel Like You’re Friends.
This is a form of marketing, 100% but guess what…it works! Whether you’re watching their snaps or reading their tweets…nothing seems like an advertisement being forced down your throat. They’re snapping and tweeting their days just like you and I and we eat it all up!
9. Sponsorhip Promotions
That’s why companies are more than willing to pay them do promo for them because when they show a product – it doesn’t feel like an advertisement but more like a recommendation from a friend.
8. Utilizing Social Media To The Max
They are willing to use every single digital tool available and imaginable to make every fan feel close to them and for them to be accessible because why wouldn’t you want to see what your fave sister is up to every moment of every day?!
7. Taking Perfect Selfies
Selfies. Yeah, they have mastered the selfie and fans loved it so much that Kim even made an entire book with selfies and nude selfies and is selling it as a coffee table book. I mean, if that isn’t book-smart, I don’t know what is. Guys, she’s selling photos of herself….all self-taken….that are on her Instagram…but in a BOOK. *lightbulb*
6. Their Product Lines
They have figured out a way to monetize their every move. Kylie has cosmetics that FLY off the shelves. Lip kits and eye kits and eyebrow kits… The Kardashian sisters have fragrances, cosmetics and Kardashian beauty products from hairsprays to flat irons. Rob has his funky sock business. Kendall and Kylie have their clothing and shoe brand together…they are just unstoppable.
5. Paid Appearances
Speaking of monetizing their every move. They get paid to be in clubs. Club appearances…just to show up for an hour. Scott Disick earned about a million dollars when he finished his American club tour. Kim was once paid over $500,000 to appear at a club in Dubai for a few hours…she doesn’t do club appearances anymore though because no one can afford her.
4. They Appeal to Different Demographics
The Kardashian/Jenner sisters are all beautiful and very different. Kim always came off as the gently, soft-spoken one in the realities how and hated the single life so she appealed to the 21-35 year olds kinda looking to be in a relationship and stay in one. Kourtney appeals to the mommy bloggers and Khloe wins over the weight conscious women. While Kylie has won over everyone with her new look…can we still call it new? And Kendall is high fashion.
3. Body Goals
The Kardashian and Jenner clan are basically body goals. I’m not saying that I want Kim or Khloe’s butt but I mean, they work hard on their bodies to get the shape they desire. Look at Khloe’s insane transformation! I don’t even know what I would do with all that body. Nonetheless, I wouldn’t mind a little extra curves and cinched waist!
2. Fashion Goals
Speaking of body goals, what about fashion goals? They are always on trend and always on the best dressed lists – so whether their stylists are the ones with the good eyes or their taste is just all the way on point. I want to shop in their closet!!
1. Mother, Kris Jenner
Last but definitely not least the top of the totem pole – Kris Jenner. Mom-ager to all six of her children – she made sure they stayed in the centre of the world of entertainment and lifestyle with her brand management savvy.