Is the Pink Ad is too sexy for teens.
Victoria’s Secret “Bright Young Things” campaign for its Pink line drew angry reactions from parents.
Angry parents believe that the new Victoria’s Secret campaign is geared towards tweens and not women. It featured a spring-break theme line of clothing that include skimpy bikinis and underwear that say “call me” and “feeling lucky.”
Those sexy words have parents outraged.
Kristi Shupp-George, who has a 4-year-old daughter in Chambersburg, Pennsylvania said, “I don’t think I’m a prude, I just think that [Victoria’s Secret] is trying to sexualize, basically, children.”
Shupp-George launched a petition against the lingerie company that has popped up on Change.org this week. That petition is just one of the few petitions that had been setup to fight against the lingerie brand. One petition has 4,000 supporters.
Cindy Chafian, president of The Mommy Lobby told the Daily News, “We’re trying to encourage our daughters to be less sexually active, less promiscuous.”
“It’s not so much hat [Victoria’s Secret] is targeting our daughters, but the content of the products. They’re pushing the limits a bit too much on this one.”
Victoria’s Secret, on the other hand, claims that the brand focuses on college-aged women, not young girls. A Pink spokesperson said, “Bright Young Things” was just “a slogan used in conjunction with the college spring break tradition.”
Chafian believes otherwise.
“Moms are not dumb, we know who they’re marketing to,” she said.
Chafian noted that Victoria’s Secret’s chief financial officer Stuart Burdoerfer was quoted as saying,” When somebody’s 15 or 16 years old, who do they want to be?
“They want to be older, and they want to be cool like the girl in college, and that’s part of the magic we do at Pink.”
What do you think of the new Pink ad? Is it too sexy for teens?